The Exchange

The ExchangeBuyers, sellers, entrepreneurs, managers and owners must make decisions regarding the lifeblood of their organization: what price to charge and what price to pay. The book's premise is that most buyers and sellers do not understand pricing, nor are they supported by cost accounting systems, organizations or cultures that allow them to accurately set, discuss or evaluate pricing. A business can have a great niche product, can be lucky with timing,

Buyers, sellers, entrepreneurs, managers and owners must make decisions regarding the lifeblood of their organization: what price to charge and what price to pay. The book's premise is that most buyers and sellers do not understand pricing, nor are they supported by cost accounting systems, organizations or cultures that allow them to accurately set, discuss or evaluate pricing.

A business can have a great niche product, can be lucky with timing, staffed with the right people, adequately funded, etc, but it must always understand the basics of business: it must take in more than it spends; it must be able to sell its product or service for more than it costs to produce or provide.

The Exchange will help you and your organization (1) understand the accounting basics of business, (2) establish competitive and profitable pricing, (3) achieve the margins that your pricing assumes, and (4) identify suppliers that have a world class understanding of their product's value.