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Description
American Trademark DesignsThis collection of 732 American trademarks and symbols is widely representative of major past and current trends in American trademark design. The marks are arranged in categories that include entertainment, education, real estate, insurance, food and beverage, retailing, transportation, utilities, heavy industry, and others, and are chosen from local and internationally known examples. Reprinted in black and white, the marks appear here in their
This collection of 732 American trademarks and symbols is widely representative of major past and current trends in American trademark design. The marks are arranged in categories that include entertainment, education, real estate, insurance, food and beverage, retailing, transportation, utilities, heavy industry, and others, and are chosen from local and internationally known examples.Reprinted in black-and-white, the marks appear here in their standard form on signs, letterheads, book bindings, T-shirts, sugar bags, household appliances, bank checks, drinking cups, coasters, screened commercials and printed ads, ashtrays, clothing labels, shopping bags, awnings, and so on. For several current trademarks, earlier versions are also illustrated and dated, tracing trademark genealogies of possible interest both as history and design. Captions identify the trademarks, giving year of design, and, when known, the name of the designer. The editor in her introduction describes the development of American trademarks from Ralston Purina's homespun "checkerboard square" to the Cities Service corporate "triangle." Notes on the specialized uses and requirements of various kinds of marks introduce each section.
This is a remarkable sourcebook for graphic artists, students, and commercial designers. Social psychologists, market researchers, and others interested in group behavior may find it the starting point of ideas and experiments. This book also has a curious fascination as browsing, illustrating at a glance how familiar, memorable, and widespread trademarks seem to be.
Binding Type: Paperback
Publisher: Dover Publications
Published: 06/01/1976
ISBN: 9780486232591
Pages: 176
Weight: 1.11lbs
Size: 10.97h x 8.38w x 0.46d
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★★★★★ 5
Perfect for small places
Color: Marble Black + Black, Color: Marble Black + Black
This bar cart is perfect for small places. It was very easy to assemble and it can hold enough bottles and glasses.
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Reviewed in the United States on May 25, 2026
★★★★★ 4
Cute and spacious
Color: Gold, Color: Gold
Listen, you get what you pay for. For the price, this is a great bar cart. It’s not super sturdy so don’t put things that are too heavy on it, but it gets the job done. It’s also really great if you have a smaller space. It’s pretty narrow, but I was OK with that. It holds more than enough for me. It also rolls quite well. I have had it for three months and haven’t experienced any difficulty with that. I will say that the gold color is a little bit more on the yellow side but, again, you get what you pay for. My only real complaint is the bars on the side are very thin and low. You cannot have any tall bottles on here unless you want to risk them falling off.
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Reviewed in the United States on January 24, 2026
★★★★★ 5
Beautiful and worth it
Color: Gold
I love this very pretty and easy to setup.
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Reviewed in the United States on March 29, 2026
★★★★★ 5
Great for a small space
Color: Rustic Brown + Black, Color: Rustic Brown + Black
Great size for my patio and simple to put together.
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Reviewed in the United States on May 23, 2026
★★★★★ 5
Even better than expected
Color: White
Really delighted with this purchase. It was easy to assemble. The white one looks great and I have found it even more useful than originally imagined.
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Reviewed in the United States on May 24, 2026