The Yellow Notebook of brand building

The Yellow Notebook of brand buildingA companion to The Yellow Book with all essential exercises, but with the flexibility to take things at your own pace, reflect on them, and find your own rhythm. This notebook simply had to come into being. Michal Pastier wrote a brutal 600 page book that has become the yellow bible of (not only) Slovak entrepreneurs and marketers. So much hyped up know how put together even we were satiated for a week of reading. But there was so much to fix on our

A companion to The Yellow Book with all essential exercises, but with the flexibility to take things at your own pace, reflect on them, and find your own rhythm.

This notebook simply had to come into being. Michal Pastier wrote a brutal 600-page book that has become the yellow bible of (not only) Slovak entrepreneurs and marketers. So much hyped-up know-how put together even we were satiated for a week of reading. But there was so much to fix on our Journal that we couldn't keep up with its pace. And there wasn't enough space for listings. That's why we've put together a tried-and-true guide to the book. This one includes all the important exercises, but gives you time and space to think about them anew. In pages that will be familiar to you thanks to the book. And yet they will be adapted to undisturbed journaling.