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Ships within 48 hours · Estimated delivery Jul 5 - Jul 10
For Your Every Summer RSVP, with Code: SUMMER15
Description
Contagious: Why Things Catch onThe New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others?
The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender. Contagious provides specific, actionable techniques for helping information spread--for designing messages, advertisements, and content that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.Shipping Notes
- Free Standard Shipping on $100+ Orders to the USA.
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4.7 ★★★★★
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Product Reviews
★★★★★ 5
Great first sandals
Special Size Type: Toddler (1-4 Years), Size: 18-24 Months Toddler, Color: Matthew Navy
Great quality, they are super cute and fit my toddler well.
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Reviewed in the United States on July 3, 2025
★★★★★ 5
Amazing first shoes
Special Size Type: Toddler (1-4 Years), Size: 18-24 Months Toddler, Color: Matthew Navy
These are a fantastic in between option for after moccs and before hard sole shoes. Research shows that barefoot is best for foot development, but living in AZ the ground is way too hot for Moccs in the summer. These are a great compromise since we don’t want to use hard soles for as long as possible. Love this brand and these sandals are so cute!
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Reviewed in the United States on July 30, 2023
★★★★★ 5
Cute and Comfy
Special Size Type: Infant (0-12 Months), Size: 6-9 Months Infant, Color: Matthew Navy
My infant wore these for a few months, he’s 9 months now and they are too snug for 6-12 months size. We really liked the comfort and quality.
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Reviewed in the United States on July 16, 2022
★★★★★ 5
Little Blues
Special Size Type: Infant (0-12 Months), Size: 9-12 Months Infant, Color: Matthew Navy
Color was wonderful. The shoe is good quality. Loved the style. Cannot wait to see her wear them
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Reviewed in the United States on August 12, 2024
★★★★★ 5
Great summer shoe for 8 month old.
Amazing fit for summer baby attire. Fits true to size, soft, easy on easy off. The Velcro is tearing up hos car seat though, because some rough surface is exposed.
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Reviewed in the United States on June 27, 2018